A essa altura você já deve ter se cansado de ler sobre o 10º aniversário de lançamento do iPhone, mas talvez não tenha lido um artigo com uma entrevista com um dos personagens mais importantes (depois do Jobs) na criação do Gadget.
Logo no começo do artigo escrito por Steven Levy já dá para ver que a Apple fez o iPhone porque achava genuinamente que podia fazer algo muito melhor que a indústria apresentava:
Jobs looked at me with a straight face. “We looked at the market, analyzed it, talked to buying-research people, and figured out we could make a lot of money,” he said.
Steve had made a joke! “That’s not us,” he quickly clarified. Jobs went through what is now a familiar litany. Apple had wanted to do a phone for a while. The company had lots of ideas, particularly around creating a touch-based interface. But it had to wait for the right moment, when a telecom carrier was willing to cede unprecedented control to Apple, allowing it to design a hardware and software package that would redefine the category, on its own terms.
O artigo segue adiante numa entrevista com Phil Schiller, VP de Marketing da Apple e um dos principais personagens na concepção do iPhone. Veja que a Apple sabia do enorme potencial do iPhone, mas como era de se esperar, impossível antecipar o enorme sucesso que viria:
“Yes, but not nearly on the scale it’s become,” he says. “We knew we were working on something important that was big to Apple, and that the world was changing around these things in the future. But we didn’t know how big it would be, and we didn’t know how many things would come from it.
E, finalmente, embora muita gente acredite que o smartphone tenha chegado a saturação, prefiro a visão do Phil quanto ao futuro do iPhone e smartphones em geral:
Schiller hopes that 50 years people will look back at this point and say, “Wow, they didn’t realize how much was to come — in fact, others missed it because they were busy running around looking for other things. Everyone has their opinions at this point, but it could be that we’re only in the first minutes of the first quarter of the game,” he says. “I believe this product is so great that it has many years of innovation ahead.”
Vale a leitura.